Butlers Chocolates – Illuminated Floor Standing Confectionery Display

High Quality Confectionery Floor Stand

This high quality confectionery floor stand was designed and manufactured in-house. VRM were briefed by one of Ireland’s leading confectionery brands to develop a premium confectionery display in keeping with the brand profile. Our design team initially developed a 3D computer model of the retail display which bears a very close resemblance to the finished unit in-store. Once signed off by the client all elements of the unit were produced in-house at our shopfitting manufacturing factory in Navan.

This high-quality timber floor stand was installed by VRM in one of Dublin’s leading fine food supermarkets. The display is made from moisture resistant MDF board with a matt painted finish incorporating the main elements of the confectionery brand. The unit is free-standing and has adjustable glass shelves, working off a slimline upright and metal arm system.

The back panel of the confectionery floor stand is illuminated with a good quality LED lighting system, all wired and tested by VRM at the manufacturing stage, with the lighting dispersed through a frosted acrylic (opal acrylic) panel. The header panel is also lit up and consists of a fret cut logo mounted onto a frosted Perspex (opal acrylic) panel, back lit with LED lights. The LED system is low heat, low (no) maintenance and low on energy consumption. There is a stock drawer on the bottom of the unit. Finally, also manufactured by VRM are three clear acrylic bar merchandisers used to organise and display smaller loose chocolate bars.

VRM very much has a specialism in this type of branded point of sale display, working with many leading Irish FMCG brands.

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